You gotta make money or more money!
"Basically, financial strategies are simple; companies can make more money by (1) selling more, and (2) spending less. Everything else is background music. Any program-- customer intimacy, six sigma quality, knowledge management, disruptive technology, just-in-time--creates more value for the company only if it leads to selling more or spending less."
Robert S. Kaplan & David P. Norton,
Strategy Maps: Converting Intangible Assets into Tangible Outcomes,
Harvard Business Review Press,
Boston, MA, 2004
