Customer Value, my SAS...
I've flown almost all major European airlines and quite a few low budget ones too, though living in Scandinavia for the past seven years I've been a frequent flyer of Scandinavian Airlines (SAS), and as such I became a member of their loyalty program, Eurobonus, to collect air miles.
Yeahp, it's an airline complain post!
Furthermore, I obtained the MasterCard and American Express cards they offer to boost my mile balance. The air miles collected resulted into several free trips (almost free due to air taxes). I was even a silver member for 2 years, enjoying a few more convenience benefits such as priority check-in and extra luggage.
Fly with us, or if not possible with our partners, be loyal and we'll reward you! That's the underlying message.
All this travel comfort is good, of course it's based on your money so it's not until you need real airline support that you get a real piece of how customers are valued. Here's what happened to me recently with SAS.
